Looking on the Internet there are so many online shops, so many products, how can we compete? Also we have to figure out what people want. Starting your own business is so scary, its going out in to the unknown. What legal status, who is your niche market, what will sell, prices they will sell at, making a profit. Whoa . . . . there are loads are questions to ask yourself.
So we have started to do some research into products. At this time in the recession, what product will sell, what people are buying. Now we think of what people need rather than want. The necessities. We have made a list of what people need.
Babies! Now babies are always needing products, feeding bottles, bibs, cot mobiles, dummies, soothers, activity mats, toys. A whole variety of things, they are always needing bits and bobs and there are so many births, baby product aren't likely to go out of fashion.
Pets. Now I know what you're thinking, if we are in a credit crunch people aren't going to buy pets, they don't need them. Yes but there are people out there who already have pets and dogs and cats need collars, leads, beds, bowls, toys, training leads, training product,cat flaps, dog flaps. See it wasn't going to an outrageous idea.
Personal care, luxuries, do we only aim at necessities or a whole range of things?
Now do we limit it one catagory or provide our customers with everything they will need.
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